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Headshot vs Brand Photography: How to Choose the Right Session

March 8, 2024

Brand photography photo by Ann Keen Photography. Close up photo of a man holding a Welcome Home sign in front of a house.  Headshot and Brand Photography

We have all heard about having an online presence and how crucial it is now more than ever before. Whether you are just starting out, a seasoned professional, or someone in between, the images you present to the world can make a significant impact on how you’re perceived. One common question I get is if someone needs a simple headshot session or a more in depth brand session. So, let’s talk about the details to consider when making this decision.

What’s the Purpose of a Headshot vs Brand Photography?

First, consider the purpose behind your session. Do you just need to update your LinkedIn profile picture or professional portfolio? If so, a headshot session may be enough. However, if you’re looking to communicate a larger narrative about your personal brand, your values, personality, and expertise, then a brand session may be more appropriate. If you need multiple types of images that you can share on social, on your blog, on your site, or in marketing pieces, then you want a brand session.

What is your Brand Story?

Next, think about the story you want your images to tell. Are you wanting to portray yourself as approachable and friendly? Do you want to radiate confidence and professionalism? A headshot session focuses on capturing a single, well-polished image, while a branding session allows for a more comprehensive view of your brand identity. Branding sessions will including different looks, settings, styles, and possibly products.

Versatility vs. Depth

Think about the level of versatility and depth you will need for your images. A headshot is a straightforward portrait usually with a single background (neutral or outdoors). Headshots are ideal for professional profiles and resumes. On the other hand, a branding session provides flexibility to show various aspects of your personality and expertise through a variety of poses, outfits, and settings.

Your Audience

Lastly, you will want to think about who will be viewing your images. If your audience mostly consists of potential employers or clients seeking a professional services, then a headshot may be sufficient. However, if you are building a personal brand or business and wanting to connect with a wider audience on social media, blog, or your website, then investing in a brand session can help you make a stronger impressions and stand out from the crowd.

Knowing Your Ultimate Goal

Ultimately, the decision between a headshot and a brand session comes down to your specific goals, audience, and personal branding needs. If you’re seeking a professional portrait for business purposes, then a headshot session is what you need. On the other hand, if you’re looking to create a cohesive and compelling visual identity that reflects your brand story and personality, then investing in a brand session can offer greater depth and versatility. Take the time to assess your needs and objectives, and choose the option that aligns best with your goals and aspirations.

Headshot or Brand Photography Session??

Still have questions? Shoot me a message HERE

Are you ready for a Brand Photography session?  Send me a message for more information.

Do you need a Headshot and are ready to book? I have a Q2 headshot mini event coming up April 4th in Auburn, CA. Click here for those details. If that date doesn’t work for you, send me a message here to book and learn more about my headshots sessions.

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